healthAbility: Transition to one name campaign

healthAbility’s transition to one name campaign.

A campaign developed following the merger of Carrington Health and healthAbility, introducing audiences who identify with the existing family of brands, to the new, unified name of healthAbility.

ClienthealthAbilityServicesBrand Strategy | Branding | Design | Art DirectionLinkhealthability.org.au

Bringing a community together

The object of the campaign was to bring people together and create a sense of discovery and excitement for becoming one name with an optimistic, caring, and inclusive approach.

An explanatory video was developed, alongside a suite of communications such as signage, reception displays, email campaigns, and social media assets to name just a few.

The video in particular does a brilliant job of reflecting the warmth and optimism of the organisation.
You can watch it here: https://healthability.org.au/bringing-our-community-together/

The campaign has been very well received by the staff and community and has achieved its goal of building excitement and optimism. Overall an excellent and very rewarding part of a larger brand strategy for a united healthAbility.

Intent Creative is committed to inclusivity for all. Like the clouds we love so dearly, humans come in many different forms and there is beauty and wonder to be found in each of us.

We acknowledge the Wurundjeri people of the Kulin nation who are the traditional custodians of the land on which our office stands. We pay our respects to the Wurundjeri Elders, past present and emerging and acknowledge the traditional custodians of country throughout Australia and recognise their continuing connection to land, waters and culture.

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