Transformation to support a positive future for echo Australia. Ensuring the continuation of providing meaningful employment opportunities for people with disability and disadvantages.
An extensive discovery phase resulted in a very clear picture for the values and personality of the desired future brand, and the gaps where the legacy brand was no longer delivering. The echo brand is positive, vibrant and appeals to a broad spectrum of people. The concept conveys the letterform ‘e’ as part of the identity, but also shows the interlinked moving parts of the service, along with an upward trajectory for its clients. It was vital that the identity and supporting visual language can be applied across a broad range of touchpoints, both online and offline – everything from uniforms to signage to basketballs!
The new brand has been extremely well received and serves well to reflect the pro-active, genuine and caring team at echo.
This rebranding work was undertaken as part of a transformation strategy provided by 25eight.
