Reflecting the spirit of the community.
Each year healthAbility produces an Annual Report that aims not only to fulfil compliance requirements, but also to celebrate the team there and the community they serve.
The Annual Report reflects the healthAbility brand personality: enthusiastic, helpful, community-spirited, and inclusive. The vibrant colours from the brand’s palette help to reinforce this whilst ensuring high levels of legibility. It was important to reflect the community in a genuine way, therefore photoshoots of the people who’s stories are shared were also art directed.
Sharing unique stories of resilience and community spirit, the Report is always well received within the community.
ClienthealthAbilityServicesBranding | Design | Art Direction